Stand Up To Cancer Telecast, Sept. 9, 2016
For the fifth time, Stand Up To Cancer staged a live "roadblock" television event on major broadcast networks and a host of cable channels in the United States and Canada, plus online streaming worldwide, to educate the public on the tremendous strides made in the struggle against cancer and give people the opportunity to support even more progress.
A scene from the 2014 telecast (photo courtesy Stand Up To Cancer)
The AACR plays a key role in the telecast as the official Scientific Partner to SU2C, working with the people involved in the show to ensure that the scientific content is accurate and up-to-date in the rapidly changing field of cancer research.
"Stand Up To Cancer works tirelessly to support those at the forefront of the fight against cancer," said Bradley Cooper, the actor and producer who served as executive producer of the telecast. He is founder of the Charles J. Cooper Patient Support Fund, named in honor of his father, who died of lung cancer. "SU2C's mission, to ensure that all cancer patients become cancer survivors, is one that is very close to my heart," Cooper said. "I am proud to join forces to make this vision a reality."
Cooper worked with the renowned live, large-scale event producers Done + Dusted and Stand Up To Cancer's veteran production team to design and produce an hour-long event that was entertaining and inspiring as well as informative and educational.
The telecast was broadcasted from The Music Center's Walt Disney Concert Hall in downtown Los Angeles. The ABC, CBS, FOX, and NBC networks donated one hour of simultaneous, commercial-free, prime time for the telecast, along with American Forces Network, ASPiRE, AUDIENCE Network, Bloomberg TV, Bravo, Comedy Central, Discovery Life, EPIX, ESPNEWS, FM, FS2, FXM, Great American Country, HBO, HBO Latino, HLN, ION Television, LMN, Logo, MLB Network, National Geographic, Pivot, RLTV, SHOWTIME, Smithsonian Channel, STARZ, STARZ ENCORE, STARZ ENCORE ESPAÑOL, TBS, Tr3s, VH1, and WGN America. In addition, the show streamed live on Yahoo and MLB.com, and was made available on Hulu.
Stand Up To Cancer Canada simultaneously broadcasted the Canadian-inclusive telecast across all four major English-language Canadian broadcasters: CBC, City, CTV, and Global. Additionally, Canadian services AMI, Bloomberg TV Canada, CHCH, CHEK, Fight Network, Hollywood Suite, Joytv, NTV, and TLN also aired the telecast.
Stand Up To Cancer is a division of the Entertainment Industry Foundation, a 501(c)(3) charitable organization. It works to raise funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C was established in 2008 by film and media industry leaders who utilize the industry's resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease.
The "roadblock" telecast originated in 2008 with the generous donations of airtime by the major networks and has returned every two years since.
"Stand Up To Cancer has come so far since 2008," said Katie Couric, an SU2C co-founder.
"This effort has shown the true power of teamwork. I am so grateful for the continued support of the entertainment community, companies, organizations, our non-profit collaborators, and everyday people who have been touched by this disease, just as I have been," said Couric, whose husband died of colorectal cancer in 1998.
Katie Couric at SU2C Scientific Summit in January 2016 (AACR photo by Todd Buchanan)
In the United States, the AACR is responsible for administering the grants and providing scientific oversight in conjunction with the SU2C Scientific Advisory Committee (SAC). The SAC is led by Chairperson and Nobel Laureate Phillip A. Sharp, PhD, institute professor at the Massachusetts Institute of Technology (MIT) and David H. Koch Institute for Integrative Cancer Research at MIT. Vice chairs of the SAC are Arnold J. Levine, PhD, professor emeritus of systems biology at the Institute for Advanced Study in Princeton, New Jersey; and William G. Nelson, MD, PhD, director of the Johns Hopkins Sidney Kimmel Comprehensive Cancer Center in Baltimore. In Canada, the AACR International – Canada, serves as official Scientific Partner of Stand Up To Cancer Canada, which launched in 2014. The SU2C Canada SAC is co-chaired by Alan Bernstein, PhD, president and chief executive officer of the Canadian Institute for Advanced Research (CIFAR), and Sharp.
As SU2C's founding donor, Major League Baseball has provided both financial support and countless opportunities to build the Stand Up To Cancer grassroots movement by encouraging fans worldwide to get involved. In addition to MLB, SU2C's "Visionary" donors include Bristol-Myers Squibb Company; Cancer Treatment Centers of America; Genentech, a member of the Roche Group; MasterCard; and The Sidney Kimmel Foundation. Major donors and collaborators include American Airlines, American Cancer Society, CVS Health, Fifth Third Bank, The Lustgarten Foundation for Pancreatic Cancer Research, Merck, and Rally Health. Other key supporters and collaborators include Cancer Research Institute, Cancer Research UK, Dutch Cancer Society, Farrah Fawcett Foundation, Lilly Oncology, The Laura Ziskin Family Trust, Melanoma Research Alliance, National Ovarian Cancer Coalition, Ovarian Cancer Research Fund Alliance, The Parker Foundation, Prostate Cancer Foundation, St. Baldrick's Foundation, and Van Andel Research Institute.
Collaborators in the inaugural Stand Up To Cancer Canada Dream Teams: Stand Up To Cancer Canada – Canadian Breast Cancer Foundation Breast Cancer Dream Team; and Stand Up To Cancer Canada Cancer Stem Cell Dream Team include Canadian Breast Cancer Foundation (CBCF), with support from CIBC; Canadian Institutes of Health Research; Cancer Stem Cell Consortium; Genome Canada; and the Ontario Institute for Cancer Research. AstraZeneca Canada and MasterCard are the first corporate supporters of SU2C Canada.