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FINDING CURES TOGETHER<sup>SM</sup>

AACR Annual Meeting 2015

​Hot Science Generates Major News Coverage and Social Media Buzz

Press and social media efforts for the AACR Annual Meeting 2015 produced a record amount of top-tier media coverage and social media buzz, strengthening the organization’s brand as the authoritative voice and resource in cancer research.

Making National Headlines
The AACR Annual Meeting 2015 press program, showcasing an incredible mix of innovative clinical, translational, and basic research presented at the meeting, generated national and international headlines in top-tier media outlets including The Wall Street Journal, The New York Times, CNBC, Time, Forbes, U.S. News and World Report, Reuters, Yahoo, and Bloomberg, plus hundreds of local newspapers and TV stations nationally.
 
It was a record-setting year regarding media interest in the meeting and number of press releases and AACR media mentions. Overall press room registrations numbered 202. Fifty news releases were distributed and three press conferences were held with 10 presentations, resulting in more than 1,500 media mentions.


Trending on Social Media
The AACR Annual Meeting 2015 generated significant social buzz! The meeting hashtag, #AACR15, trended at number one on Twitter Sunday, April 19. Overall social media highlights include:

  • 4,245 people joined the conversation on Twitter
  • They sent 19,176 tweets
  • For a total of 78,079,120 impressions

 


ABC News Twitter Chat
In addition, for the second year the AACR partnered with ABC News and Richard Besser, MD, to host a Twitter chat in conjunction with the AACR Annual Meeting on the topic of breakthroughs in cancer research. During the chat, we premiered on Periscope, a new live-stream broadcast app featuring AACR President José Baselga, MD, PhD; AACR Past-president Carlos Arteaga, MD; and AACR Annual Meeting 2015 Program Chair Lewis Cantley, PhD, among other prominent AACR members active on social media.

  • The Twitter chat attracted 406 participants
  • Who sent more than 2,300 tweets
  • For a total of more than 24,000,000 impressions