Download a detailed summary of Annual Meeting media highlights (PDF)
Media outreach efforts for the AACR Annual Meeting 2013 in Washington, D.C., garnered national and international news coverage and strengthened the organization’s brand as the authoritative voice and resource for cancer research.
The AACR press program generated coverage from top-tier media outlets, including Time, CBS News, CNN, NBC Nightly News, FoxNews.com, Reuters, USA Today, U.S. News and World Report, Bloomberg, Huffington Post, PBS, The Washington Post, Los Angeles Times, Philadelphia Inquirer (and scores of other large city newspapers) and hundreds of local TV stations nationally. The meeting was covered globally, including media stories in Brazil, Canada, Chile, Germany, Italy, Japan, the Netherlands, Singapore, Spain, Switzerland and the United Kingdom.
It was a record-setting year regarding media interest and press conference activity. Press registration increased from 130 registered reporters in 2012 to nearly 200 reporters this year. The AACR hosted four official press conferences for reporters as well as Stand Up To Cancer press event. To date, more than 2,700 media clips have been collected from various media outlets.
Examples of Clinical Trials Coverage
Customized vaccine targets ovarian cancer (NBC News)
Ovarian cancer vaccine made from tumors yields responses (Bloomberg)
MPDL320A: Immune therapy cancer drug shows promise in early study (Huffington Post)
Roche immune therapy cancer drug shows promise in early study (Reuters)
Common virus tied to type of lung cancer (HealthDay)
For older women, missed mammograms tied to worse breast cancer outcomes (U.S. News & World Report)
Examples of Research Coverage
Even after melanoma, some people keep on using tanning beds (Los Angeles Times)
Car pollution linked to childhood cancers (Time)
Social Media Highlights (April 1-15, 2013)
- 6,576 social media conversations mentioning AACR
- 7,222 social media conversations mentioning the Rally for Medical Research
- The #RallyMedRes hashtag trended globally on Twitter as the second-most used hashtag during the Rally for Medical Research on Monday, April 8.
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