American Association for Cancer Research

Tools for Understanding

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Now that you’ve posted something to a blog, or found a blog that is a must-read, how do you get others to read and, most importantly, to share with their friends? One of the most powerful aspects of social media is the ability to spread a message. There are no barriers between your words and anyone, anywhere in the world.

In a public forum, your message has the ability to be read by people who would be otherwise inaccessible. As the director of the NIH is sending out messages on social media, he may stumble upon your messages. Properly worded thoughts shared in a public forum may come across they eyes of decision makers and act as a conduit to develop relationships that would not have been possible prior to the explosion of social media.

Next: If They Read It, Will They Share It?