American Association for Cancer Research

Social Media as a Power Tool for Advocates

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WHAT’S UP WITH THAT POUND SIGN, A.K.A THE “TIC-TAC-TOE” BOARD?

In the social media world, this sign is called a hashtag. Using a hashtag (#) enables like-minded individuals to communicate. Seek tweets and posts that contain specific words to locate people or organizations to follow. Twitter and Facebook communities that include patients, doctors, hospitals, and organizations like the AACR are growing around disease-specific hashtags. These communities are supporting those in need, sharing information among a vast audience, and seeking the opinions of clinicians about newly released studies.

Conference hashtags are being used in record numbers. Attendees may tweet and post live updates from a presentation to disseminate information to a global audience in real time. Topics that are of particular interest may spark a lively conversation among a group of total strangers. Many of those engaged in the conversation are likely not even at the conference.

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