American Association for Cancer Research

Social Media as a Power Tool for Advocates

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Introduction

Social media is changing the medical landscape. Harnessed properly, it has the power to bring advocates, scientists, clinicians, innovators, and financiers to the same table.

How does one define social media and, more importantly, how can we utilize social media platforms to build communities, share information, and rally around causes about which we are passionate? Facebook, Twitter, and personal blogs are the social media tools I have found to be most effective in my efforts as both a patient and an advocate.

This article will discuss how to use social media as a means to share your message with the masses.

Please click on the links below to read Ciccarella's article:

  1. Find Your Voice
  2. Be True and Be You
  3. If You Write It, Will They Read?
  4. If They Read It, Will They Share?
  5. What's Up With That Pound Sign, a.k.a. the "Tic-Tac-Toe" Board?
  6. Join the Conversation!

Next: Find Your Voice