Mr. Sethi has spent nearly thirty years focusing on IT issues in the health field, and has founded several companies in that time. In honor of his sister, who passed due to breast cancer, Sethi recently founded his sixth consumer-health venture, Ciitizen. The company seeks to empower patients to collect and share their health information with doctors and researchers. In 2016 Apple acquired Sethi’s consumer health startup Gliimpse, which helped patients manage their health records. He served as director of Apple’s heath technology division, eventually leaving the company to care for his sister full-time. Sethi also founded and eventually sold healthcare records companies Sequoia and Dakota Imaging. He is an investor, lecturer, and advisor to StartX, the University of California – San Francisco, Cancer Commons, and Sparklabs.