Cause Marketing

A cause marketing campaign benefits your business and our cause. Most consumers view a business more positively if it is committed to a worthy cause. By working with the American Association for Cancer Research (AACR), you align your business with propelling the progress of lifesaving cancer research. 

Cause marketing initiatives can be as unique as the companies that create them. To support our cause, corporate partners have donated a portion of proceeds from a particular product, provided a way for customers to donate to the AACR at point of purchase, and/or offered customer incentives in exchange for donations to the AACR. 

Here are a few recent examples:

Sigma Beauty Collaboration with Jordan Liberty 

In March 2020, Jordan Liberty released his Master Artistry Collection of makeup brushes in collaboration with Sigma Beauty. A two-time cancer survivor himself, Jordan celebrated two years cancer-free in November 2019. This new Collection features 14 vegan-friendly, cruelty-free, and waterproof brushes, and $25 from every set sold is being donated to the AACR through 2021. Learn more.

Aflac’s “This Duck Wears Pink” Initiative 

Aflac first created exclusive pink-themed Aflac Duck merchandise for National Breast Cancer Awareness Month in 2016. They also promoted the initiative through a social media campaign. Through its ongoing “This Duck Wears Pink” nationwide initiative, donations and all net proceeds from the merchandise sales benefit the AACR’s breast cancer research efforts. Learn more.

evo3 Olive Oil Campaign

Buying a bottle of evo3 Extra Virgin Organic Olive Oil helps fund lifesaving cancer research. evo3 Olive Farms is an international olive and olive oil product company known for its extra virgin olive oil. evo3 Olive Farms is a third-generation family business headquartered on the Greek island of Lesvos, dedicated to developing high quality, honest, and socially responsible pure olive oil and other olive products. Through a partnership with the AACR, evo3 Olive Farms donates a portion of the sales of every bottle of olive oil to the AACR. In the words of John Irwin, Director and Partner, evo3 Olive Farms: “As a cancer survivor who is part of a company where social responsibility is intertwined in every facet of our brand, I can think of no better partner than the American Association for Cancer Research.”  Learn more.

Contact us to launch your cause marketing campaign or learn more about partnering with the AACR.