Jordan Liberty, AACR Ambassador, Navigates COVID-19 as a Cancer Survivor
Jordan Liberty is no stranger to creating iconic campaigns and visuals for beauty brands like Urban Decay, NARS, Sigma Beauty, MAC, and CoverGirl. However, his most recent campaign, a partnership with the AACR, may be his most powerful and meaningful one to date. A two-time cancer survivor himself, Jordan celebrated two years cancer-free in November 2019.
Jordan kicked off this partnership by participating in the AACR Revolutions for Research in Philadelphia in December 2019. The very next day, he hosted a makeup master class at a Philadelphia hotel to benefit cancer research. The live makeup demonstration featured tips and tricks using Sigma Beauty products from his International Beauty Tour. He raised over $6,000 for the AACR in that one weekend.
Then in March of this year, Jordan released his Master Artistry Collection of makeup brushes in collaboration with Sigma Beauty featuring 14 vegan-friendly, cruelty-free, and waterproof brushes, and $25 from every set sold will be donated to the AACR. Sigma Beauty will donate up to $50,000 for the collaboration.
Jordan’s tour was put on hold due to the COVID-19 pandemic. Like other cancer survivors, Jordan may be more vulnerable to COVID-19 so he needs to be especially cautious during this time. He has a positive perspective and explains, “At least with Coronavirus, I get to be at home and feel healthy, so I’ve done my best to find the silver lining and have compassion for those who are going through chemo now.”
He also thinks COVID-19 is delivering a much-needed rude awakening to the makeup artistry industry. “In the beauty business, sadly, hygiene is often an afterthought. My dedication to cleanliness has me feeling a bit ahead of the curve, so I’ve been using my platform to share helpful information,” he says.
Jordan will continue his partnership with the AACR despite the challenges that the pandemic poses for him. He explains, “I intend to pay it forward and give as much as I can back to others in need.”Return to Philanthropy Brief, Fall 2020 Issue