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FINDING CURES TOGETHER<sup>SM</sup>

AACR’s Magazine for Patients and Survivors, Cancer Today, Launches a New Website

2/12/2018

Cancer Today (CancerTodayMag.org) has launched a new website, making it easier for the public to find late-breaking news about cancer research, new cancer therapies, prevention strategies, and clinical trials. Cancer Today, published quarterly by the American Association for Cancer Research (AACR), is the nation’s leading magazine for cancer patients, survivors, and caregivers.

“Through this new website, we expect CancerTodayMag.org to become a destination site for anyone who wants to learn more about cancer,” said Kevin McLaughlin, Cancer Today executive editor. “The website will allow us to cover late-breaking news like FDA drug approvals more quickly and offer a platform for more content than is possible in a quarterly magazine.

CancerTodayMag.org will deliver the same insightful, practical articles that our readers have come to expect from the magazine,” McLaughlin said, “and will extend our mission to serve cancer patients, survivors, and caregivers.”

The Cancer Today website continues to offer the same in-depth analysis of cancer issues, such as off-label prescribing and survivorship concerns, as the printed edition, as well as original stories and videos. The website also provides a filter that readers can use to find what’s relevant to them—advice on their cancer, the latest research updates, or inspiration from reading profiles of cancer survivors and advocates. The site also features Cancer Talk, a blog that lets readers interact with the magazine’s editors and contributors.

“A new and improved Cancer Today website will bolster the AACR’s visibility among the general public,” said Rick Buck, senior director of AACR Communications and Public Relations. “The AACR is the first and largest professional organization in the world dedicated to the prevention and cure of all cancers, and we’ve made a commitment to raise public awareness of the amazing progress being made to help save lives from cancer. The new Cancer Today website will play a vital role in meeting that objective.”

The website’s bold and clear design, created by AAJ Design of Philadelphia, enhances user experience and is easily readable on all platforms. Frequent use of the AACR’s signature green color better integrates the site with the association’s website and the AACR Foundation website. The Cancer Today website was developed by Edgimo, a Boulder, Colorado-based digital strategies firm.

McLaughlin added, “We’re so excited to unveil the new website, and we look forward to continuing to serve the cancer community with timely and accurate news and information about cancer in print and online.”